Saturday, April 5, 2008

SHOWCASING Medusa logo, Versace

SHOWCASING a contemporary lifestyle under the sign of its celebrated Medusa logo, Versace officially opened its flagship store at Pavilion KL with a special showing of the Spring/Summer 2008 trunk show collection direct from Milan at the Fashion Cube.

The reception was stylishly done up in the Maison’s signature black. As the invited guests mingled and posed for the photographers, Patrick Dempsey (better known as McDreamy) stood there all alone and gazed at the crowd with those seductive eyes.

That’s because the sexy star from Grey’s Anatomy was merely a life-sized standee gracing the front window of the spanking new Versace store as the official new face of Versace Men for an unprecedented two seasons.

The first Spring/Summer 2008 ad campaign was shot by renowned fashion and portrait photographer Mario Testino in Los Angeles. McDreamy is set to enchant the ladies with his dashing looks and dreamy eyes in the dapper suits with the slim lapels.
“It was so lovely to work with Donatela Versace. She’s unbelievably down-to-earth and a wonderful person. She is an icon and inspirational woman. It was also a pleasure to work with Mario Testino, one of the world’s finest photographers,” said Dempsey, who wore a Versace tuxedo to last month’s Academy Awards while his wife was in a Donatella Versace creation.

The couple was also special front-row guests at the recent Versace’s Fall 2008 prĂȘt-a-porter show in Milan and a jubilant Donatella Versace said of her choice: “Patrick represents everything that is great about this collection. He has that confidence, completely comfortable in his own skin, that is so attractive. I discovered that he is a man who is not afraid to like or even love fashion. He is the modern man of today and looks fantastic in the clothes. I’m a big fan and it was a great experience working with him because he is such a talented actor.”

In spite of the absence of these two important Versace figures at the Kuala Lumpur flagship store launch, special VIP guests from the entertainment, fashion and arts and local high society added much glamour and excitement to the night’s event.

Actresses Ida Nerina and Kavita Sidhu looked stunning in their Versace creations as was Miss Malaysia/World 2007 Deborah Henry who wore a glorious coral silk chiffon evening dress from the current Spring/Summer collection.

Keeping up with these beauties in Versace was Tunku Naquiddin Tunku Laksamana, who looked dapper in a grey suit from the Spring collection.

With a retail space of 297 square metres, the new store boasts an integrated appearance that is strikingly modern and elegant.

The architectural features echo the same stylistic guidelines adopted by important Versace flagship boutiques worldwide and present unusual combinations of materials such as black granite marble for the floors, white lacquer effect work on the walls and matt white ceilings.

The interplay of lights on the extra-clear blown glass, nine-metre curtain that hangs as a chandelier stays true to the Versace sophistication.

The boutique carries the women’s and men’s ready to wear collection, accessories featuring the complete range of bags, shoes, and belts for both men and women, as well as Versace eyewear, Versace Precious items and selected Versace Home items.

The Spring/Summer 2008 trunk show that ensued was specially flown in from Italy for this opening and was staged by the Versace team from Milan.

A selected group of 20 models showed off the stunning collection that was light and lithe, free and unrestrained but balanced with skilful tailoring.

Using subdued military colours of olive, khaki and green and brighter tones of jade, cornflower blue, fuchsia pink and orange, Donatella worked the collection with singular tones and less of the busy prints associated with the label.

The only prints in the collection were graphic renditions of traditional Ottoman iconography, stylised tulips and half moons.

Moving from day into night, she balanced the structured jackets and tops with flowy and drapey goddess-like dressing such as short togas, detailed open-back dresses and drop-dead gorgeous evening gowns.

The instant sex appeal of these women’s collection is matched by the sleek and slim dark suits from the menswear collection.

The collection lean toward new-wave flourishes like structured jackets with thin lapels over slim pants in high-tech fabric. An interesting jacket comes without lapels but is cut as though it had them to frame the face better.


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