Wednesday, February 6, 2008

Campaign season

Victoria Beckham for Marc Jacobs Spring/Summer 2008.

Posh Spice for Marc Jacobs? Whatever next? As one of the most anticipated ad campaigns of the season, the unlikely pairing will see a series of ads with Victoria Beckham seen popping out of a shopping bag, stepping out of a gift box and striking her best pose.

The Juergen Teller photos will start coming out in February and over the next few months. In an interview with Women’s Wear Daily (WWD), Marc Jacobs was quoted as saying he liked the idea of Beckham being a product that the Marc Jacobs label was producing.

Burberry goes colourful this season.

Like the change of the season, British label Burberry also marks a change in their Spring/Summer 2008 ad campaign, which is all about colour and movement.

Burberry Spring/Summer 2008 ad campaign.

Creative Director, Christopher Bailey says, “Movement, energy and character – the defining spirit of this Spring/Summer 2008 ad campaign. Working together with an eclectic, British and talented group of musicians, actors, models andsportspeople to express a fresh new attitude of the Burberry family.”

Famed photographer Mario Testino shot the ad campaign and a whole series of faces reading like the who’s who of British talent, ranging from Agyness Deyn, model and face of the new Burberry fragrance, Burberry The Beat, model Lily Donaldson, Coco Summer, daughter of Sting and Trudie Styler, actor Eddie Redmayne to Liam Wade, guitarist for Courtney Love and golfer Tom Wade amongst others.

The ad campaign will be seen in key publications worldwide this month.

Ferre Spring/ Summer 2008.

Ferré comes to town.

Another new boutique has just opened in KL, the first stand-alone Ferré boutique. Located at Suria KLCC, the Italian label will feature the classic and sophisticated looks the brand is known for.

The boutique will be carrying both men’s and women’s apparel, shoes and accessories.

the Spring/Summer 2008 collections, for womenswear, expect to see lovely flowing gowns, graphic prints on short mini dresses as well as easy, wearable luxury pieces. For men, expect slender fits, well-constructed silhouettes, and great summer wear from large shirts to bermudas.